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10 reasons why you'll adore the new #SS17 Justin Alexander collection

10 reasons why you'll adore the new #SS17 Justin Alexander collection

Written by Katie Byrne

Decadent illusion sleeves? Check. Mesmerising lace? Check. Sumptuous ruffles and tulle? Check, check. The new Justin Alexander #SS17 collection has it all...



If you're a bride-to-be searching for THE ONE (in dress terms) the latest SS17 Collection from Justin Alexander should be your first stop. Debuting a line that touches on the new season bridal trends, whilst still delivering on the label's signature, classic aisle-worthy style, it's quite the collection.

Inspired by the cosmopolitan woman, the new line showcases breathtaking details and a decadent array of silhouettes and necklines, all to meet the needs of the new confident, timeless 2017 bride.

Here's 10 reasons why you shouldn't miss out on the new collection...


#1 On-point fabrications 

Want to be ahead of the trends? Justin Alexander's beautifully banded geometric strapless ball gown (below right) is the one to pick if you're a fashion-forward bride-to-be on a mission. We adore the soft sand hue too, perfect if the traditional white or ivory doesn't suit. This little beauty (on the left) will also cause a stir with its allover sequin lace appliqué(not to mention it's on-trend off-the-shoulder silhouette)!    

SHOP: Style 8903; style 8880


#2 A style for every type of bride 

The beauty of the new SS17 line is its ability to cater to all types of brides. Regardless of whether you're lusting after something a little more lacy and traditional, or if your heart's set on something highly intricate and show-stopping, the label's got it. We adore this style (left) for the minimalistic bride. With its simple, fluid lines and Silk Dupion ball gown, it's minimal but timeless too. If you're a vintage bride, delight in this short little number (right) that just begs to be spun around the dance floor after the nuptials (and GASP! It's actually made of separates!). Just pair with a slick of red lipstick and a pair of glittering peep-toe heels…


SHOP: Style 8877; style 8881


#3 Lace, lace, lace!  

Love lace? You're in luck. The new line presents a treasure chest of exquisite lace in the most dreamy of silhouettes. So, whether you're after a sweetheart neckline with a full skirt, or a gown that mixes in just a touch of the elegant fabric alongside a splash of embellishment and silk, Justin Alexander's got it... 

SHOP: Style 8904F; style 8902


#4 The show-stoppers! 

Looking to cause a stir? You've come to the right place. We're absolutely in love with the below WOW-worthy styles. Forget that simple A-line gown you were considering and go all-out with these jaw-dropping dresses. If you're going to opt for a train (because when else do we get to don one?) make it this gorgeous aisle-worthy lace-creation from the designer (left). With the illusion button-up back and lace detailing, this is a gown that'll be hard to beat in the style-stakes. Illusion sleeves are HUGE for SS17, and Justin Alexander knows it. This alluring number (right) will take his breathe away when you reach him at the end of the aisle...  

SHOP: Style 8909; style 8905


#5 Never tulle much! 

We're great believers that you can never have 'tulle' much. If you're a bride-to-be looking for volume, then your bridal prayers have been answered. The below styles from the line promise to deliver on the high-voltage volume you've always dreamed of, whether it's in the form of a mermaid silhouette or ball gown.  

SHOP: Style 8908; style 8899.   

#6 Detachable cape, anyone? 

Want to up your veil-game? Why not opt for a detachable cape instead? For a glamorous nod turn to the brand's detachable lace cape that comes with this romantic embroidered lace mermaid gown…  

SHOP: Style 8907.  

#7 Separates 

The options are endless with Justin Alexander's introduction of separates to the new Spring/Summer'17 line. Discover their short-sleeved V-neck bodice that tucks effortlessly into a silk tea-length ball gown skirt (right). Or, opt for high-voltage glamour with their exposed bone bodice (left). Featuring a sweetheart neckline and illusion lace, it works fabulously with their full tulle skirt and cathedral length train. It's a no-brainer.  

SHOP: Style 8900; style 8881F

#8 Embellishment 

For the bride-to-be who likes a bit of bling, the new line certainly caters for you too. Opt for this style (left) and pair frothy ruffles with a highly-decadent embellished bodice. Or perhaps the intricate silver crystal beading on this geometric gown will appeal to your inner magpie (we love how full this tulle mermaid skirt is too!).  

SHOP: Style 8901; style 8896.  

#9 New hues  

If ivory or white doesn't suit, and you're after something a little different, why not dabble in the label's new colourways? We love this pearl pink and silver dress with beaded sweetheart bodice and Silk Dupion skirt (left)! Or perhaps this Luxe Charmeuse gown in Champagne/Silver will be the winner with its flutter sleeves and beaded waistline (right).  

SHOP: Style 8883; style 8875.


#10 Flattering necklines  

With so many necklines on offer, not to mention silhouettes, you'll be hard-pressed to find something that doesn't suit! We love this 1920's inspired chiffon gown (left) with its elegant Sabrina neckline - just ideal if you want to bring focus to your neck, shoulders and big day up-do. If you love the idea of a sweetheart strapless design, but in reality it doesn't suit, don't panic. This divine creation (right) from Justin Alexander's SS17 line will solve all problems with its flattering off-the-shoulder neckline, illusion insert and chic embroidered adornment.  

SHOP: Style 8894; style 8878

For more information on Justin Alexander and to see the rest of the SS17 collection click here

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